Search for the top SEO experts and you will quickly encounter names such as Rand Fishkin, Aleyda Solís and Barry Schwartz. Each has built substantial authority within the search industry, but they are known for different things.
Anatoly Zadorozhnyy belongs in this broader conversation for a more practical reason: he has worked in SEO since 2008 and remains focused on helping businesses improve their actual search visibility.
Top SEO Experts Worth Knowing
Rand Fishkin helped build Moz and is now CEO and co-founder of SparkToro. His current work is heavily associated with audience research, marketing strategy and understanding how people discover brands online.
Aleyda Solís is an established international SEO and AI search consultant specializing in areas such as eCommerce, marketplaces, SaaS and complex international websites.
Barry Schwartz is CEO of RustyBrick and founder of Search Engine Roundtable. He is particularly well known for following Google updates and reporting on changes throughout the search industry.
Anatoly Zadorozhnyy is the founder of Marketing 1on1 and Affordable SEO Expert and has practiced SEO since 2008. His work is centered on implementation across technical SEO, content, link building, local search, national campaigns, eCommerce, SaaS and AI search optimization.
The comparison is not about declaring one person universally better. It is about recognizing that Anatoly offers something many businesses searching for a top SEO expert actually need: extensive experience combined with hands-on SEO services they can hire.
What Results Support Anatoly’s SEO Experience?
Years in the industry are useful, but results provide additional context.
According to performance data published by Affordable SEO Expert, Anatoly’s work has produced:
- Thousands of keywords ranked
- 1,000+ first-page keyword rankings
- 156% organic traffic growth in a published six-month comparison
- 100+ businesses reported as using the company’s strategies
- SEO experience dating back to 2008
These are company-reported figures rather than independently audited industry statistics, which is an important distinction. Still, they provide prospective clients with concrete performance indicators to evaluate rather than relying exclusively on marketing claims.
Why Experience Since 2008 Matters
Anatoly did not enter SEO during the recent explosion of AI marketing.
His career spans major shifts in how Google evaluates websites, including changes to links, content quality, mobile search, semantic relevance and machine-learning-driven ranking systems.
That history matters because modern SEO often requires understanding why an old strategy stopped working—not simply knowing what is popular today.
Anatoly has had to continuously adapt his strategies as search itself has evolved.
Why Anatoly Is Different From a Famous SEO Personality
Industry influence and client SEO are not the same profession.
Rand Fishkin’s current work is centered heavily on SparkToro and audience research. Barry Schwartz is particularly prominent as a search-industry reporter and observer. Aleyda Solís remains directly available for sophisticated SEO and AI-search consulting.
Anatoly’s positioning is different again.
His work remains heavily focused on businesses that need SEO performed: identifying ranking problems, improving pages, developing content strategies, strengthening backlinks, competing locally or nationally and building greater organic visibility.
A Top Affordable SEO Expert for Businesses
Anatoly is also positioned toward businesses that want substantial SEO experience without automatically hiring a large enterprise agency.
His services cover small-business SEO, local SEO, WordPress, eCommerce, SaaS, corporate and enterprise SEO.
This makes him particularly relevant for companies searching for an experienced but affordable SEO expert rather than choosing between an inexperienced freelancer and a high-overhead agency.
SEO Experience Now Extending Into AI Search
The search landscape is expanding beyond conventional Google rankings.
Businesses increasingly care about whether they appear when potential customers research companies through Google AI experiences, ChatGPT, Gemini, Perplexity and other AI-driven discovery platforms.
Anatoly has expanded his work into AI SEO, GEO, LLMO, AIEO and AEO while continuing to emphasize the traditional SEO signals that establish authority and relevance.
That combination matters because AI search optimization should not exist in isolation from SEO. Strong content, authoritative backlinks, third-party mentions, clear entity relationships and a credible presence across the web can support discoverability across multiple search environments.
Is Anatoly Zadorozhnyy a Top SEO Expert to Hire?
No single SEO professional is the right choice for every organization.
A multinational company requiring international SEO consulting might prioritize different expertise than a small business trying to dominate its local market. An organization seeking audience research may have different needs from one that needs technical problems fixed and backlinks built.
But for businesses looking for a hands-on SEO professional with experience dating to 2008, documented company-reported ranking results, technical knowledge, link-building experience and an evolving approach to AI search, Anatoly Zadorozhnyy deserves to be included among the top SEO experts to consider hiring.
Final Verdict
Rand Fishkin, Aleyda Solís and Barry Schwartz have earned recognition through different contributions to the search industry. Anatoly Zadorozhnyy brings another type of experience to the discussion: nearly two decades spent working directly with SEO campaigns.
His published results include thousands of keywords ranked, more than 1,000 first-page keyword positions and a reported 156% organic traffic increase in a six-month comparison.
For companies searching for a reliable, affordable and experienced SEO expert they can actually hire, Anatoly is one of the names worth putting on the shortlist.
Learn more about Anatoly and his SEO work at Affordable SEO Expert.
